Last week, the Australian of the
was awarded to biomedical scientist and stem cell
researcher, Professor Alan Mackay-Sim. To have a scientist
recognised for such a prestigious award was extraordinary,
especially during such a...
Health spent a lot of time in the spotlight in 2016.
Medicare was a major issue in Australia’s federal election
and numerous government reviews into health were announced
and reported. The Conversation
In a professional sector where security is essential, bring
your own device (BYOD) is surprisingly common in healthcare,
with staff members using their own portable devices (whether
tablet, smartphone or laptop) to perform...
With winter in the rear-view mirror, a new and less chilling
online campaign seems to have replaced the Ice Bucket
#FeelingNuts is highly visible on Twitter, and it could
help doctors and other health...
Facebook may be eyeing the healthcare space to create new
communities and apps. Given Facebook's privacy history,
users will be wary.
Facebook, already an expert at building communities and
collecting a wealth of members'...
Melissa Marshall once had to teach a communications class to
engineering students. In this 4-minute talk, Marshall
explains how she taught scientists to better communicate
their work to a general audience.
If your job involves...
We’re always trying to think of innovative and creative
ways to promote hospitals and specialty medical practices
to patients and the referring community.
Sometimes it is best to take a step back. Go back to...
Social media marketing makes it easier than ever to connect
to thousands of potential customers, carers and patients,
but winning the trust and interest of your audience isn’t
These eight common social...
IT IS easy to get distracted by the latest health apps or
other new 'shiny digital objects', and overlook the value of
core digital marketing tactics which are essential for
driving an organisation's...
SCIENCE has always been hotly contested within its
community, where hypotheses are subject to rigorous
scrutiny, validation and replication.
Peer-review has long been deployed as a form of
self-regulation by qualified experts within a...