With winter in the rear-view mirror, a new and less chilling online campaign seems to have replaced the Ice Bucket Challenge.

#FeelingNuts is highly visible on Twitter, and it could help doctors and other health care professionals, well, handle a delicate subject.

Celebrities and others are raising awareness of testicular cancer - and its hands-on detection method - by clutching their scrotums (through clothing) and then tweeting photos of said grip with that hashtag. In the tweets, others are challenged to follow suit. 

In Australia, testicular cancer is the second most common cancer in young men (aged 18 to 39).
One in 270 men will be diagnosed with testicular cancer, but with early detection, survival rates are promising.

That’s why screenings are so important, and that’s why the word is being spread by the likes of Hugh Jackman and friends:

Incidentally, gents, if you plan on doing the #IceBucketChallenge and the #FeelingNuts challenge in rapid succession, you’ll probably want to do the second one first. 

(image from @RealHughJackman Twitter feed)