Digital Health

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Why aren’t we using the My Health Record?

24 March 2017

Image 20170316 20774 1bbc6y7 The My Health Record is an online summary of personal health information that patients can share with health providers. As many as one in five Australians have a...

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Digital Health

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Dr Google isn’t the worst place to get your health advice

13 March 2017

Who is your preferred source for health advice? Gwyneth Paltrow? Pete Evans? Or qualified medical practitioners – like Dr Oz? I hate to break it to you, but if you’re getting advice from...

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Digital Health

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Get your digital health basics right

22 July 2014

IT IS easy to get distracted by the latest health apps or other new 'shiny digital objects', and overlook the value of core digital marketing tactics which are essential for driving an organisation's...

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Digital Health

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Content Craving

04 July 2013

INFOGRAPHIC: Successful medical, scientific, innovation and regulatory content combines evidence-based knowledge with communications expertise and compelling visual acuity. It builds brands, attracts professional interest and engages consumers.         CEU Infographic Content Craving2

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Digital Health

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The 'Content Audit'

07 May 2013

CONTENT is the new buzz word, but why is it important? In short, because current, authoritative and relevant content demonstrates knowledge and authority in a field. It is all about delivering expertise to...

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Digital Health

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Tweet for heart health

24 April 2013

THE far-reaching and rapid spread of information on Twitter has the potential to save lives through education according to a recent study at the University of Sydney. The study, ‘Tweeting Our Way to...

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Digital Health

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The British Library to preserve digital content

10 April 2013

THE British Library has begun harvesting digital content. An exciting new initiative, it will guarantee research access to diverse forms of digital content for the ages to come. The announcement comes after years of planning...

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Digital Health

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Content tactics for the best ROI

01 March 2013

IN a world of digital ‘clutter’, with competition for audience attention escalating, stand-out content plays an even greater role. Fresh, compelling content is fundamental to marketing success, but it can also be expensive to...

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Digital Health