science communication, communicating science, science and politics, representation of scientific evidence, scientific facts, science denialism, science scepticism

Evidence: representation and interpretation

SCIENCE has always been hotly contested within its community, where hypotheses are subject to rigorous scrutiny, validation and replication.

Peer-review has long been deployed as a form of self-regulation by qualified experts within a field.

But the scientific process has taken place largely behind closed doors - at the very least it has been conducted well out-of-sight.

Journal articles have been inaccessible to all but a few, located behind both professional walls and ‘paywalls’.

The world has changed, however, and simply doing good scientific work is not enough.

Once arguably the domain of laboratories, research institutions and academic circles, science has extended into the everyday.

Its impact is present in nearly every aspect of our lives from the widespread use of smartphones to the latest online health advice.

This means that the public representation and interpretation of scientific evidence has become an important battleground, and not just scientifically - this is now the case culturally, professionally, economically and well, yes … politically.

The facts alone are no longer enough.

More than ever, science needs to speak to everyday people and transform the communication of key findings, discoveries and knowledge about the world.

Talk to us about how we can help communicate your organisation's key messages.