Tweet, twitter, digital health, medical communications, social media, health advertising

50 ways to tweet health like a Twitter pro

TWITTER is a fantastic social media platform for science and healthcare information. Get more followers and increase engagement for your medical practice or health brand with Ceutica's 50 Tweetable Twitter Tips.

The twitter platform has just upgraded, so now is the time to show your best side.  Plus, you can look like a Twitter pro!

Each tip has a [click to tweet] link so you can quickly tweet out that tip to your followers and communities. Better yet, schedule one a day for the next fifty days, and you'll look like a health marketing rockstar and help your followers engage with you.

Twitter Optimisation

1) Make your health organisation or brand easy to recognise - use a clear logo as the profile picture [click to tweet]

2) Make the most of your Twitter bio. Show off your skills and uniqueness without over-hashtagging 
[click to tweet]

3) Twitter's new profile design dimensions: header photo = 1500 x 500 px | profile pic = 400 x 400 px 
[click to tweet]

4) Include your URL in your Twitter bio, not just the URL field, to optimise for mobile users 
[click to tweet]

Tweetable Tweets

5) Format your tweets like this to increase clicks: KEY MESSAGE - LINK #HASHTAG AFTERTHOUGHT [click to tweet]

Don't be entirely self-promotional on Twitter. Mix up your content and interact with your followers [click to tweet]

Establish yourself as an industry thought leader by adding commentary to the links you tweet [click to tweet]

Keep tweets short - 100 characters instead of 140 - to let people add their own commentary [click to tweet]

Curate content you tweet from a wide variety of relevant sources to keep your followers interested. [click to tweet]

Let your personality shine on Twitter. Tweet funny / interesting content along with health information [click to tweet]

11) Images now appear on Twitter. Share images in your tweets to increase engagement 
[click to tweet]

Make Sense of the Chaos

12) You don't have to follow back everyone that follows you. Don't clutter your stream [click to tweet]

13) Use hashtags (#) to join relevant conversations and make your tweets easy to find [click to tweet]

14) Use lists grouped by industry or topic to follow people you want to pay attention to on Twitter [click to tweet]

15) Create public Twitter lists (vs. private) so members know when they're added and likely reciprocate [click to tweet]

16) Save time by using tools like HubSpotTweetdeck or Hootsuite to schedule tweets for the week [click to tweet]

17) Blocking people doesn't "block" them from your tweets, but removes them from your Twitter stream [click to tweet]

Healthcare Hashtags and Profiles to Follow 

18) Digital health: #digitalhealth #mhealth #epatient @Ceutica  [click to tweet]

19) Healthcare social media: #hcsmanz #hcsm  #SoMe 
@hcsmanz  @Ceutica  @futuregp  [click to tweet]

20) Health news and policy: #publichealth  
@croakeyblog  [click to tweet]

Increase Engagement

21) Twitter is a two-way conversation. Tweet questions to encourage your followers to interact with you [click to tweet]

22) If someone authoritative retweets you and shares your content, thank them. [click to tweet]

23) Be responsive on Twitter. If someone asks you a question on Twitter, answer it! [click to tweet]

24) Don't retweet every single tweet you're mentioned in, followers will think you crave attention [click to tweet]

25) If someone regularly retweets or replies to you, add them to a list so you can return the favour [click to tweet]

26) Run Twitter contests using relevant hashtags to increase engagement quickly [click to tweet]


Avoid Silly Mistakes

27) Don't tweet at people with links to your blog hoping to get their attention. That's called spam [click to tweet]

28) Don't send auto-DMs. Ever. No exceptions. Just don't do it. If you do, people will unfollow you [click to tweet]

29) Don't #overuse #hashtags #in #your #tweets. Limit yourself to 1-3 hashtags per tweet [click to tweet]

30) Don't favourite every tweet someone is mentioned in, even via automation, you'll seem like a stalker [click to tweet]

31) Long personal chats should happen over DM. Don't bore your followers! [click to tweet]


Optimise your Stream

32) Use landscape-oriented images on Twitter, using approximately a 2:1 dimension, for the best appearance on the Twitter feed [click to tweet]

33) Incorporate an image into every three to four tweets so they're more prominent in a user's feed [click to tweet]

34) Track tweet replies, retweets, favorites, and clicks. Use this data to inform future tweets [click to tweet]

35) B2C brands report 17% more engagement on weekends. B2B see better engagement Monday - Friday [click to tweet]

36) Share important tweets four times throughout the day. Use different angles to cover all time zones [click to tweet]

37) If Twitter is your morning task, schedule tweets throughout the day instead of posting all at once [click to tweet]


Get More Followers

38) Measure your Twitter success not by your number of followers, but by the quality and level of engagement [click to tweet]

39) Follow twenty people with similar interests per day. That's not overwhelming, and reciprocal followers will add up quickly [click to tweet]

40) Tweet about Twitter itself to get more followers. Our most-shared content is about Twitter [click to tweet]

41) Don't follow more than a couple hundred people per day or risk being mistaken as a spam bot and having your account suspended! [click to tweet]


Good Etiquette

42) If you wouldn't say something to someone's face, don't say it to them on Twitter [click to tweet]

43) Don't try to start arguments with people on Twitter. A friendly debate is fine, but respect others' opinions [click to tweet]

44) Don't be a troll on Twitter, no matter how angry you are. Twitter isn't really anonymous, and public anger can upset others and haunt you [click to tweet]

45) If you tweet spoilers while live-tweeting TV shows or sporting events, use the right hashtag so people can filter it out [click to tweet]


Optimise Your Blog

46) Optimise your blog titles so when people tweet them, they're catchy enough for people to click on the links [click to tweet]

47) Add social sharing buttons like AddThis to your blog to make each post easy for readers to tweet [click to tweet]

48) Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click [click to tweet]

49) Don't overthink your tweets. If tweeting for a company, be agile, avoid implementing  huge approval processes [click to tweet]


Community Building in Health

50) Contact us at @Ceutica for help with #health community building #Twitter #digitalhealth #socialreporting [click to tweet]


Adapted from: HubSpot April 2014


For specialised medical and hospital social media campaigns contact Ceutica today