Content Quality Standards

Ceutica is Australia's premier health communications and medical writing company.

We create quality accredited medical content and communications that enable communities to make better, healtier and more informed decisions. 

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Content Promise

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Content Process


Content Team

                          Content Quality Standards                        

Content Governance






The Ceutica Quality Standards were developed to drive the implementation of evidence-based best practice and robust governance systems to improve the quality of health content and medical communications in Australia and New Zealand. 

Ceutica writers, editors and reviewers work hard to ensure content is compliant with the following:

1. National Standards (NSQHS Standards)

We focus on the 10 NSQHS Standards to drive the implementation of safety and quality systems and improve the quality of health care in Australia. Our aim is to support patient-centric care and the healthcare professionals, organisations and policy makers who work with patients and carers.

2. Regulatory Agencies 

We adhere to stringent TGA and Medsafe regulatory requirements and industry best-practice guidelines.

3. HONCode Principles

We are committed to reliable health and medical information on the internet. HONcode is a code of ethics that guides us to set up a minimum set of mechanisms to provide quality, objective and transparent medical information tailored to the needs of the audience. HONcode is the oldest and the most used ethical and trustworthy code for medical and health related information available on Internet.

4. WCAG Level 2 AA Accessibility Standards

We work to ensure content aligns to Web Content Accessibility Guidelines 2.0 for improving web accessibility. Produced by the W3C, these guidelines provide general standards for websites to help them serve users with disabilities.

5. Privacy and Personal Information

Content and digital programs will align with the Commonwealth Privacy Act 1988 including the thirteen Australian Privacy Principles (APPs) contained in that Act. The Ceutica privacy policy explains how we deal with personal information generally, including its collection, storage, security, access, use and disclosure. To request a copy of this policy please contact us.


Our content promise

We deliver compelling health content and cross-platform digital programs that are:

  • Designed around a solid evidence-base to grow ideas, brands and businesses. 

  • Strategically crafted to stir emotion, inspire action and transform behaviours

  • Tailored to attract your target audience using your brand’s voice / persona

  • Edited to meet stringent TGA and Medsafe regulatory requirements & industry guidelines

  • Optimised for search engine results (SEO & SEM)

  • Compliant with Web Content Accessibility Guidelines 2.0
  • Measured against metrics to maximise impact and ROI.